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Charles Faram Inc. creating a grower-direct link for brewers buying New Zealand Hops

NZ Hops Ltd. and Charles Faram Inc. Announce Fully Integrated Partnership for Sales and Distribution in North America

NZ Hops Ltd. and Charles Faram Inc. Announce Fully Integrated Partnership for Sales and Distribution in North America

Taken from brewbound.com

Taken from brewbound.com

Canadian flag from Pixabay
USA flag from Pixabay
New Zealand flag from Pixabay

Nelson, New Zealand — NZ Hops Ltd. (NZ Hops, NZH) and Charles Faram Inc. (CFI) jointly announced today a new partnership to facilitate supply of NZ Hops from the co-op’s 25 growers to brewers in North America. Creating the first fully-integrated, grower-direct supply chain for NZH, the partnership offers brewers the benefits of a grower-direct supplier relationship with the convenience of having logistical and sales support managed in the U.S. and Canada.

Commenting on the new partnership, NZ Hops CEO Craig Orr said: “Our partnership reflects NZH’s ongoing effort to address the three important needs of our customers: Quality, security of supply, and cost. This partnership creates a viable and sustainable feedback loop between the customer and the farms, as well as greatly simplified and responsive logistics.”

Charles Matt, President & CEO of Charles Faram Inc. said:

“We are very excited with this opportunity to deepen our relationship with NZ Hops. This partnership combines the capabilities of both NZ Hops and CFI to deliver better value to the brewer. Our combined goal is to offer brewers an efficient, direct, and reliable order and supply channel, and to improve communication between brewer and grower. We believe the multi-farm model of NZ Hops is superior to that of the single-farm NZ models of our competitors in terms of delivering brewers reliable quality year in and year out. Our next challenge is to streamline the supply chain between grower and brewer to deliver brewers the quality and variety they need to brew great beers.”

prêt à commander? Appeler: +44 (0)1905 830734 ou andrewwhalley@charlesfaram.co.uk

Notre entreprise

Fournisseur de houblon depuis plus de 150 ans, Charles Faram stocke un éventail impressionnant de variétés de houblon, disponibles en cônes sous vide ou en pellets de type 90. Les différentes variétés proviennent du Royaume-Uni, de Belgique, de la République tchèque, de France, d’Allemagne, de Pologne, de Slovénie, de Nouvelle-Zélande et des États-Unis. Faram propose une vaste palette de saveurs pour créer tous les types et styles de bière, des variétés traditionnelles aux fascinantes nouveautés expérimentales issues du propre programme de culture et de développement de l’entreprise. 

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